Legal technology has matured into one of the most consequential arenas for operational transformation, and few leaders have shaped that evolution more steadily than Mathew David Crocker. As Chief Strategy Officer at Morae, Crocker has spent more than two decades helping organizations modernize operations, strengthen compliance, and create strategic clarity during periods of intense change. His approach blends market insight with disciplined execution, a balance that has defined his work across global legal operations and high-growth environments.
Understanding the Market at Its Most Human Level
For Crocker, a winning go-to-market strategy begins long before technology enters the conversation. It starts with the discipline of understanding people, pressures, and workflows. “A successful go-to-market strategy starts with truly understanding your market, its challenges, its pace of change and the pressures driving transformation,” he says.
The legal sector is navigating rising expectations around efficiency, governance, and cost predictability. Early stage companies often rush toward innovation, but Crocker argues that the most impactful strategies come from observing how legal teams actually operate. At Morae, a global legal transformation and managed services partner, he and his teams spend extensive time embedded with clients to see where friction emerges and where technology can create measurable improvements.
“We learn how they work, what slows them down and where technology can create measurable impact,” shares Crocker. This level of proximity allows his strategy teams to ground decisions in lived client experience.
Aligning Innovation to Outcomes That Matter
Innovation has little value without execution, which is why a central theme of his work is translating vision into operational clarity. Technology may be the enabler, but measurable outcomes are the true goal. “Technology alone isn’t enough. What matters is the business impact it delivers,” he says.
The legal sector is inundated with emerging tools, such as AI-driven contract analytics, workflow automation platforms, and predictive compliance systems. However, few organizations reap the full benefits because adoption lags behind ambition. Crocker’s solution is to pair the right technology with services that guarantee long-term success, whether clients are pursuing reduced risk, improved collaboration, or stronger governance across their data.
This philosophy has shaped many of Morae’s integrated delivery models, with Crocker seeing his role as bridging “the gap between innovation and execution” so that solutions deliver value from day one and continue adapting to evolving client needs.
Building Trust in a Sector Where Credibility Matters
Trust is the final pillar in Crocker’s framework and one that cannot be accelerated through technology. Legal organizations place extraordinary weight on reliability and relationships, making trust a differentiator in every go-to-market effort. “No go-to-market strategy succeeds without trust,” Crocker says. In Morae’s client partnerships, long-term collaboration is prioritized over short-term advantage. The firm takes on a role that becomes “an extension of our clients’ teams,” helping them get the most from their technology investments while navigating operational transformation.
This mindset is one reason he has been repeatedly tapped to lead complex integration efforts, including the successful acquisition and integration of Phoenix Business Solutions.
A Framework That Helps Legal Organizations Move Forward
Crocker’s work is grounded in the belief that the intersection of legal services and technology is where meaningful transformation becomes possible. His framework for a winning go-to-market strategy is to understand the market with precision, align innovation with measurable outcomes, and build trust through consistent delivery. The goal is to help clients “modernize, adapt and thrive in a rapidly evolving landscape.”
These principles have guided his career and continue to influence Morae’s global strategy, where he oversees corporate growth, innovation initiatives, and cross-functional integration efforts.
To connect with Mathew David Crocker, visit his LinkedIn.
