Product management used to be simpler. You built something, got feedback, and improved it. But the game has changed completely, and the companies winning today aren’t just building better products. They’re building smarter ones. Brian Moore figured this out the hard way during his decade of work spanning everything from Grammy-nominated music projects to enterprise systems at Salesforce, where he now serves as Director of Product Management.
Exploring Lessons from Multiple Industries
Most product managers build their careers in a single industry, but Moore’s path has been far more varied. He has worked on music tech platforms, launched projects that earned Grammy nominations, and scaled systems at Macy’s before landing at Salesforce. Each step taught him something new about how data functions in the real world. “I’ve spent the last decade turning raw analytics into real strategy and insights into action,” he says. That range of experience gave him a perspective few product leaders develop. Music audiences behave differently than enterprise customers, yet the core principles of data-driven decision making remain surprisingly consistent. Moore’s career shows that when analytics are translated into strategy, they can unlock impact across any industry.
Why Product Needs Data And AI More Than Ever?
Building something people want used to be the hardest part of product management. Today, that is just the starting point. Moore sees companies struggling with this shift every day. “In today’s market, building a good product isn’t enough. The real edge comes from predictive insight, knowing not just what’s happening, but why it’s happening and what’s next,” he explains. That mindset represents a fundamental change for product teams. Instead of reacting to problems only after they appear in user feedback, the most successful products now anticipate challenges before users even realize they exist. Moore’s team at Salesforce is advancing this approach in practical ways. “We’re using AI not just to streamline workflows, but to unlock proactive decision-making, enabling teams to build smarter, faster, and with greater confidence,” he says.
From Dashboard To Direction, Making Data Work For Teams
Here’s what most companies will not admit: they are drowning in data they cannot use. Moore has seen this problem everywhere, from small teams to global enterprises. “Most companies are sitting on mountains of data, but very few know how to make it usable,” he says. The answer is not another analytics tool or a more polished dashboard. It is rethinking how products are designed from the start. Moore advocates for building with intelligence at the core, creating products that provide decision tools rather than dashboards, and roadmaps rather than static reports. When product managers connect insights directly to actions, teams stop guessing and start scaling. That shift is what separates companies that grow steadily from those that break out and lead their markets.
The Human Side Of Data-Led Leadership
All the discussion around data and AI might suggest that Moore wants to automate away human judgment. That is not the case. His experience advising early-stage companies and launching features for millions of users taught him something important about decision making. “Behind every dashboard is a decision maker. Data doesn’t replace intuition, it enhances it.” The best product leaders he has worked with combine technical analysis with gut instinct about what users actually need. “The best product leaders blend technical precision with human-centered thinking,” he explains. Whether he is helping a small company shape its first product or launching something that reaches global markets, this hybrid approach consistently outperforms methods that rely only on analysis or only on intuition.
Moore sees the future of product management moving in a clear direction, but not the one most people expect. “The future of product isn’t about choosing between creativity and data, it’s about combining them.” Companies that master this balance will build products that stay ahead of the market rather than chase it. His vision is straightforward but ambitious. “Let’s build products that don’t just react, but anticipate, and let’s shape a future where insight leads to innovation.” That vision calls for product teams to expand their skill sets while holding on to the creative problem-solving instincts that drew them to product management in the first place.
Follow Brian Moore on LinkedIn to learn how he’s shaping the future of product management with data-driven strategies.
